SWOT Analysis The Dr. Pepper Snapple Group has 20,000 employees and has used that to their advantage, the employees maintain the reputation of the company with their Call To Action. DPS has also achieved a 40 percent reduction in their “lost-time injury frequency rate” since 2009 surpassing their original goal of 25 percent. (http://www.drpeppersnapplegroup.com/company/reports/) In 2008 the company invaded the stock market due to their strong foothold throughout the American market and acquisition
The beverage industry is a large market with many major companies owning numerous popular brands and reinventing themselves time and time again. For example, Dr Pepper Snapple Group (DPS) owns more than 10 different brands in both the carbonated and non-carbonated beverage industry. One of Dr Pepper Snapple Group’s competitors is Monster Beverage Corporation (Monster Beverage). Monster Beverage is a serious contender for several reasons, they have an established history as a business, a diversity
Have you ever walked into a cherry berry and not sure what flavor you wanted? We've all been there. You just can't decide if you want something like birthday cake, chocolate, or maybe a nice strawberry? And you are come to the high school dropout, Mike behind the counter and he only had the one sample cup!? What? How are you ever going to decide? This is why I believe CherryBerry should have unlimited samples. Let's face it. The only reason you go to CherryBerry is because you're either broke
early beginnings of Snapple in the 1990s, Snapple was considered a leading “New Age” drink due to their blend of a unique product, package design, and quirky advertising. To determine why Snapple is so successful we designed a project based on observing the behavior of consumers. To achieve this, we surveyed consumers on their attitudes towards Snapple and its products. The group wanted to see what consumers did when they walked through an aisle of a store and came across Snapple. In order to ensure
In the article, Dr Pepper Reaches Out to Younger Hipper Audience, the author Mary Lisbeth D’Amico discusses the current target market for Dr Pepper; younger hippies. Dr Pepper is trying to reach the younger generation by having different “hip” artist in our generation in their commercials (D'Amico, 2013). Being that the youth is the future, developing a strong customer relationship early would result in the product being spread by association. Dr Pepper not only targeted millennials, but also men
In 2011, the big name brand soft drink Company “Dr. Pepper Snapple Group” made a bold attempt in new advertising, geared toward men. The attempt was to get more men to drink a lower calorie diet soda. The new soda claimed to taste like a normal Dr. Pepper soft drink and was named Dr. Pepper Ten, for having only ten calories. The casing of the soda came in a non-original gunmetal grey casing with silver bullets on it, to make it appear less womanly. What made the soda different is that it was not
“The MANLIEST low-calorie soda in the history of MANKIND”. A close examination of the Dr. Pepper Ten advertisement show its appeal to men, exclusion of women, and card-stacking to promote the diet drink. The first marketing device is the appeal toward men. Claiming that this manly ten calorie drink is not like any other diet soda made by competitors, including diet Dr. Pepper, is feminine and girly. Dr. Pepper Ten’s catchphrase is “It’s not for women”. This sounds like a boys-only clubhouse with
Integrated Marketing Communication Plan of Pepsi Gunjan Shree Thapa Westcliff University BUS 510 Marketing Management Dr. Geraldine Goodstone May 1, 2016 Abstract Pepsi Pepsi is a well-known carbonated cold drink sold by licensed distributors of PepsiCo around the world. It was first developed in 1880s by Caleb Bradham in North Caroline, USA (PepsiCo, n.d.). In 2015, it was ranked 29th most valued brands in the world (forbes, n.d.). Macro Environmental Analysis of Pepsi
Company description/ key strategy Honest Tea Inc., is a bottled organic tea company. The company’s core business is to produce, distribute and sell organic beverages. Some of the company’s products include, zero calories soda that are naturally sweetened; black tea, iced tea, bottled tea, low sugar drinks, organic drinks that are thirst quenching, unsweetened green tea as well as a drinks that have minimum sugar. The company sells its products through various channels such as grocery stores and