Whole Foods Case

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Overview Whole Foods Market, Inc. is the leading chain of natural food supermarkets in the United States. The company's stores feature foods that are free from artificial preservatives, colors, flavors, and sweeteners. They also offer many organically grown products. Whole Foods has also developed a growing line of private label products wine vinegars, and aromatic teas. After the company was founded in 1980 with a single store, it grew dramatically into a chain of more than 130 stores in 25 states, the District of Columbia, and Canada. In 2016 Whole foods plans to launch a new line of stores with lower prices in the fall. The stores will offer a convenient, transparent, and values-oriented experience geared towards young shoppers.…show more content…
They eat what they like, or what their parents give them. Food is not a subject for discussion at any time, unless someone eats something unusual. The food they buy for themselves is seen as a treat and very different from anything they might bring with them from home. Sustainable food is either something they are not aware of or something they may consider at a later date. The fact that junk food is cheaper than real food (healthy) has become an important argument of why youngsters may be not interested or aware of healthy food, particularly those with low…show more content…
But lately, Whole Foods' model to attract customers has not been looking quite as successful as it once was before. Whole foods is not attracting and adding younger shoppers to its customer database Business Objectives The results of this marketing research will be used to develop a strategy for Whole Foods to attract, and to raise awareness among Youngers about the benefits of eating healthy food, so this segment can become profitable for the company. Research Objective In defining the limits of this research, several areas were identified. A close review of these areas led to the identification of the following research objectives: 1. To understand why whole Foods is not attracting young shoppers. 2. To determine the target audience’s eating

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