Natureview's Multipack Skus Case Study
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Introducing two SKUs of a children’s multipack into the natural foods channel is another possible way to increase Natureview’s revenue growth and current market share. First of all, Natureview will continue to sell its products through the natural foods channel, which is growing almost seven times faster than the supermarket channel. Due to the growth trend in the natural foods channel, Natureview will maintain its current customers and earn more revenue, regardless of whether they introduce any new products. In addition, selling its products through the natural foods channel helps solidifies Natureview’s brand positioning as a purely organic yogurt brand.
Furthermore, only two multipack SKUs represent 10% of projected total yearly revenue