Whole Foods Swot Analysis Paper

753 Words4 Pages
Mission: The motto, Whole Foods, Whole People, Whole Planet is accentuated on the corporation website as a, “vision that reached beyond food retailing…Our deepest purpose as an organization is helping support the health, well-being, and healing of both people-customers, Team Members, and business organizations in general- and the planet”. (www.wholefoodsmarket.com, 2015) Selling the highest quality natural and organic products available, satisfying customers, supporting and serving local and global communities, and promoting healthy eating education are the guiding principles that impact the way Whole Foods Market advances and expands. Strengths: One of the corporate’s impressive strength is its strong brand reputation and high quality products standards. The company’s whole image and reputation is based on the quality of their food, they practice what they preach. From a single store into a $12 billion company, this noble strength is verified by ranking number 1 on Fortune’s list of “Most admired food and drug stores”. Whole Foods has outshined the S&P in recent years, by leading concern toward green products and organic living. The organic sector has been expanding by 7%-10% a year compared to traditional food sector that increases by only…show more content…
has the opportunity to magnify globally. Currently, majority of the company is based in the United States making it susceptible to economic changes in the country. Expanding abroad with retail operations and expansion of supple chain can most definitely lessen the issue to economic changes and add new stages into the company’s growth story. Whole Foods are aware of its major matter of high pricing, in which are already taking precautions and have started to plan price cuts to be able to balance out the pressure and lower themselves into the competitive margins within their industry. Slightly reducing the prices would not certainly reduce the company’s famous high quality impression on

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