Whole Foods Executive Summary

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2. Satisfying and Delighting Our Customers To accomplish its second core value of Satisfying and Delighting Customers, Whole Foods has highlighted six key factors that, it believes, focus on the customer experience. These factors are customers, extraordinary customer service, education, meaningful value, retail innovation, and inviting store environments. Whole Foods states that its most important stakeholders are the customers. It believes that the needs of other stakeholders can only be satisfied if the needs of the customers are met first. This is a view held by most retail businesses due to the fact that without customers there is no business. To satisfy customers a company needs to know who its customers are. Due to the higher prices associated with Whole Foods’ products compared to some of its competitors, it has been stuck with the stigma of catering to the wealthy. The higher prices found in Whole Foods, however, are not a result of luxury items but rather the reflection of the increase in costs associated with producing organic or natural products. In…show more content…
Whole Foods believes it can create appreciation and loyalty from stakeholders by educating them on the benefits of natural and organic foods as well as the environment. This strategy also seems to hold a dual purpose. Educating customers and potential customers on the benefits of a healthier lifestyle will obviously create appreciation and loyalty; however, educating the public on the benefits of healthier choices increases the potential market for natural and organic foods in a given location. Whole foods have launched multiple healthy eating and education programs like the “Fantastic Organic,” campaign and the “Whole Cities Foundation.” Whether Whole Foods is educating the public out of a sense of corporate responsibility or to increase the market for its products, the company has followed through on its mission to educate

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