Introduction In tourism industry, the term "destination" and the distance between destination and the origin have been remaining unclear, and each person may have different calculation and definition. Furthermore, the destination branding theories and models are originally developed base on marketing or branding context. These theories and models appear to show the limitations when they were employed to explain highly complexity situation, such as destination management issues. The study aims
Antalya City, Turkey 1 Explanation of the principles of destinations analysis 1.1 Explain the purpose destination analysis This research has been chosen in Antalya City, Turkey. One of the best popular destination. Especially, Antalya is well-known that the most famous place on holiday resort of Turkey. It locates between in the Mediterranean region and it is a cheap holiday spot that has excellent restaurants, fancy stores and other major attractions. It attracts tourists more due to the fact that
Tourism has become the new mantra globally, for creating employment, increasing tax receipts, empowering communities and developing backward regions. It is increasingly being viewed as the most potent tool to create and sustain prosperity. The UNWTO marking the observance of World Tourism Day on September 27, 2015 started the campaign “One Billion Tourists, One Billion Opportunities” spotlighting the transformative potential of tourism and its capability to address some of the world´s most pressing
To accomplish this research, two research approaches were carried out, the first consisted of literature exportation on concepts related to the size of tourist destination, followed by a Focus Group and interviews with the tourism industry experts to discussion and selection of the most appropriate concepts. According to Malhotra, 2006, exploratory research can be made to the more descriptive research to determine the thesis or hypothesis gathered during the first search. Empirical research was
Introduction Destination image plays a critical role in international marketing and planning. Generally, tourists choose their destination based on destination image in normal circumstances. Consequently, recognition on the destination image of tourists is momentous for tourism managers. Despite the importance of destination image, less attention is paid on destination in area and region, which faced with safety and security challenges. Therefore, destination image has a strategic role in such region
attracts visitors from all over the world and it has become a major tourist destinations. Tourism Authority is trying to promote Thailand tourism image from different angles. At the same time, China has become the biggest source country of tourists for Thailand. These years, Thailand is becoming one of the important destinations for mainland China’s outbound tourism. Since earlier years, Thailand became the first destination country opened to Chinese tourists by the Chinese government; Thailand took
Introduction Comprehensively, we are probably aware that Mass Tourism has the accompanying attributes: (a) involvement of a huge number of people in tourism, (b) holidays are being standardized, rigidly packaged and inflexible (Karamustafa 2012), (c) it is being mass produced and mass marketed and (d) consumed by tourists that are unconcerned about the local culture or practices. This goes to say that Mass Tourism requires vast improvement in tourism and the need of the involvement of international travel
who effect or are affected by tourism product or services directly or indirectly. While this definition is direct, it is often challenging to answer vital questions such as: • Which stakeholders benefit more? • Who should contribute more towards the promotion of tourist product and services? • Which entity is accountable for the promotion
Sustainable tourism creates balance between business and customers, in the way the business creates profit and the customers enjoy their holiday. Thereby the people and the environment in the destination will continue to thrive. How critical is sustainability to the future of the travel and tourism industry? Sustainable tourism is absolute crucial for the future of the industry. It is one of those things that are easy to say, and it is evidently true, but if you think about tourism it is not a special
part of the Tour” (p.252-260). When tourism had consolidated spas, the center had moved from education to recreation. Entertainment and living arrangement in the spas were regularly joined by music and the ocean side resorts, which came about out of the Napoleonic wars that had conveyed and end to TGT by debilitating abroad travel, were outfitted with promenades and rotundas to support and promote musical shows. Ocean