The Pros And Cons Of Qualitative Research

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A qualitative research methodology is employed in the study. Qualitative research is defined as “the effort put by researchers in an activity to find out the witness on the globe or environment”. (Denzin. 2005). Van Mennen (1979) defined qualitative research as an “umbrella term covering an array of interpretative techniques which seek to describe, decode, translate and otherwise come to terms with opinions, motivations, feelings and drives behind people’s behaviors and habits. Instead of measuring quantity, Qualitative research captures the more in depth, subjective, and less quantifiable aspects that influence people meaning, not the frequency, of certain more or less naturally occurring phenomenon in the social world. The reason for choosing qualitative research methodology is that it helps in seeking the. Sample: Data is collected on the basis of purposive…show more content…
Semi-structured interviewing, according to Bernard (1988), is best used when you won't get more than one chance to interview someone and when you will be sending several interviewers out into the field to collect data. The semi-structured interview guide provides a clear set of instructions for interviewers and can provide reliable, comparable qualitative data. Semi-structured interviews are often preceded by observation, informal and unstructured interviewing in order to allow the researchers to develop a keen understanding of the topic of interest necessary for developing relevant and meaningful semi-structured questions. The inclusion of open-ended questions and training of interviewers to follow relevant topics that may stray from the interview guide does, however, still provide the opportunity for identifying new ways of seeing and understanding the topic at

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