The Importance Of The Media In The Mass Media

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It is amazing how huge the difference is between the developments of technology 10 years ago compared to today. There is no argument on how rapid technology grew throughout the years and, so does our way of thinking, communicating, marketing and conveying messages. Moreover, there is the invention of laptops and smart phones which enable us to access the internet from anywhere we are. Of course today, people became more and more attached to their smart phones. It is hard to resist the temptation of not updating and sharing information with your friends and families. Other than updating and sharing information, it is a trend today amongst students to use the Internet as a place to exchange ideas and share information. This research is exploratory in nature and the data collected is quantitative. In order to conduct this research, I will be distributing questionnaires to students…show more content…
Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign”. The Agenda Setting Theory comes from scientific perspective, because it predicts that if people are exposed to the same media, they will place importance on the same issues. This theory is good at explaining why people with similar media exposure place importance on the same issues. Although different people may feel differently about the issue at hand, most people feel the same issues are important. (Anonymous, 2001) According to Mahira 2013, Chafee & Berger’s 1997 mentioned in the SPRING 2001 THEORY WORKBOOK website, Agenda Setting Theory has several points that make it a good theory such

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