Introduction There has been an ever increasing focus on the rise of social media - hereby shortened to SM - and its role in advertising and marketing in recent years. Coinciding with this has been the idea that television and other traditional media’s role in the field is on the decrease. Taylor (2013) argues that the “sensationalist, scaremongering messages about the demise of TV advertising” is not in truth, a reality and that social media actually have a “limited role to play”. This essay looks to examine
POWER OF SOCIAL MEDIA ON POLITICAL PARTICIPATION AND DELIBERATION IN DEMOCRATIC STATES With the increased adoption and use of social media, it has found popularity in politics especially in terms of participation. Social media is now being used as a tool of enhancing political participation through political parties and politicians. According to Omede (2015 ; p. 276), political parties and their members currently utilize social media applications to rally, communicate, and interact with citizens
firms have started to position the industry as ‘persuasion business’ as it convinces and influences audiences for promoting an idea/product/business. PR encompasses of building narratives apart from strengthening business reputation via Social Media, Media or even self-proclaimed communications. An efficient PR practitioner undertakes analysis of an organisation, identify the positive messages and transform them into positive stories. PR practitioners are famously known as ‘image shapers’ as they
and timely survey of the zone. The contributors trace the enhancement of international communication while also offering new approaches to this complex and rapidly-growing field of media and communication studies. International Communication and Globalization is an important resource for all students of communication, media, and international relations. The first decade of the new millennium has been perhaps the most important period for mass communication in global world. The proliferation of television
The landscape of cultural tourism is becoming more competitive as the world is globalizing and numerous new technology start-ups have been popping out to compete with traditional cultural travel agencies. In addition to that, there is a rapid rise in the number of people traveling leading to the growth of the cultural tourism sector (Katsoni, 2014). There is also an inundating number of companies that offer the same cultural travel experience, hence potential customers have becoming more spoilt
were. This is principally true due to the ascend of social media, which has altered how businesses communicate with potential and existing clients. Today’s age of Internet has opened doors of vast variety of options for businesses. Employing social networks, one can not only share a private picture of one’s birthday but can also get customers for one’s business and attain them conveniently. The tempo and ease, with which the digital media transmits information and help heighten a business is incredible
have more than 430Million active users. Becoming the leader in social media platforms, Facebook started introducing more options for users like: Buy, Save, Reactions, chatbots and have modified the newsfeed as per user’s behavior. Today, there is a variety of social networking sites, and many are allowing cross-posting.
Alternatively social media influences body image. Long before technology came into place a size 14 physique, characterized bodily perfection. Now being thin were considered idyllic. As it turns out, a significant number of children and adolescents remain dissatisfied with their bodies. For instance, Collins (as cited in 1991) found that 42% of 6- to 7-year-old girls and 30% of same-aged boys preferred silhouettes of bodies thinner than their own. Moving to middle childhood onward, between 40% and
ABSTRACT New Media as the name suggests is a fresh new look upon the media landscape. A topical subject of late, and widely debatable on the uses and effects that it has upon media consumers. In particular, it is not clear on whether this media can be simply classified as a faster information source than Traditional Media. This paper will clarify some misconceptions on the Role of New Media in Modern Culture and explain the role it holds as the role of Power. With the use of several examples in
indicates their services within the media and marketing sphere. Petrolbom Digital was founded in 2011 by 5 professionals within the marketing and design sphere after a year 3 of the founders decided to exit the company because of the lack of growth. The 2 remaining founders decided to market