Literature Review Introduction The main objective of this chapter is to study the theories, literatures and previous studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities
even feed their obsession and compulsion to use the mobile phone even more. Meanwhile, another teenager may unexpectedly find relief from not using their cellphones for a period of time. Therapists are constantly finding ways into treating mobile phone addiction in teenagers. Psychologists study their patient’s behavior through various scenarios in order to develop stress-free ways to help the teenagers get through the addiction. Mobile phone addiction may seem not as harmful as substance abuse
Mobile phone between the pros and cons The phone is a connection between people Iottd relations between them and nearly distances that can be circumstances that differentiate one family Vicu device and its uses is the only way for them to Attminan on each other to complete the kinship The phone all the services that we know and vary from one type to another is an important role and provides a great service to the people and provides a great effort on the people, whether in time or money or go or
expected to contribute in building diverse range of products and services though a single core strategy. This could be achieved by leveraging their strengths and creating a unified sense of purpose. Capability improvement Microsoft reiterated the importance of improving the quality and speed of engineering division, and therefore laid special focus on the tools, processes and the systems
Mobile Learning ( M Learning ) is seems either an extension of E Learning which meant learning by the computer and internet or a completely new style of learning? so what its mean? and what technology can apply through it ? we can say M Learning mean its a type of learning that is wireless ,movable and across multiple media learning through social interactions and exchanges of information content between people,by using different personal electronic devices . M Learning has its own style and has
Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share, Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
building awareness and promoting a brand or product using all available digital channels. The major components of digital marketing are: - Internet marketing - Web, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media. - Non-Internet digital channels - Television, Radio, SMS, digital billboards (indoor and outdoor). Picture 1 shows exactly the relationship of the
messaging, is a platform used to communicate from one phone to another. One text can even come from a desktop computer to a cellphone. At the time, one SMS could only be composed of 160 characters- that included letters, symbol and numbers in the Latin alphabet. Neil Papworth was the first ever man to successfully send a message in 1992, 6 years after the SMS concept was developed. Papworth used his computer to type his text since mobile phones at the time didn’t have any keypads. 5 years later
Nigeria. ascertain the relevant drivers motivating subscribers for patronizing and retaining Airtel postpaid products in Nigeria; evaluate the relative importance of postpaid features in the patronage of Airtel brands in the Nigeria telecommunication industry using analytic hierarchy process model;
This purpose of this paper shows the use of mobile phones really affects one’s ability to read and write. Firstly, this paper lists down the different types of electronic communication. Be it, Instant Messaging, Text Messaging, E-Mail and the