strengthening their consumer’s satisfaction strategies for ensuring consumer loyalty in the long run of business. It is an evident fact that consumers have become the centre of attraction for businesses these days, it is essential for companies to
that involvement play a crucial role for making a decision especially when it comes to influencing their purchasing power towards a product or services. It is also comprehensively being demonstrated to have a positive relationship with attitudinal loyalty in business. Recently, international tourists’ involvement in food cultural study in Malaysia is a typical even though this concept has being used in leisure and tourism research by Havitz and Dimanche as early as 1999. However, previous research
understanding of the proper relationship between constructs such as customer loyalty and brand equity, particularly in relation to the numerous of identified antecedents to customer loyalty in the marketing literature. 1.1.0 Rising trend of fast food restaurants in Pakistan In today’s world restaurant are becoming more vital on the grounds as they provide service
Organizational loyalty is the strength of the individuals and with their organization. According to the Allen & Meyer, loyalty is a psychological condition reflects the relationship of the individual in the organization in which he or she working. Also, Porter has identified the loyalty as a strength of correlation of the individual who working organization, and that the individual who shows a high level of organizational loyalty in the organization in which it activates it has a robust confidence
main technologies that affected business processes is social media (Kluemper,Mitra,&Wang,2016:154).Living in a very competitive market, companies and small businesses should realize the importance of preserving their current customers and in most cases these companies must seek to increase their customer loyalty(Mcmullan&Gilmore,2008:1084). As a fast and easy way to transfer and receive information social media has been one of the main aspects of marketing thus forming "Social media marketing"(Patino
complaints to be taken seriously detect their causes and rectify them. Complaints and the processes for handling them are important issues for service providers because they have the potential to have an adverse effect on customer satisfaction and loyalty (Anderson, 1994). Lovelock et al., (2001) recommends effective generic guidelines in the successful resolution of complaints. They include acting expediently to resolve the issue; acknowledging mistakes without being defensive; not arguing with customers;
Interpersonal & guest relationship skills, responsibility, demand of abilities, skills & experience, job fit, growth & learning opportunities and promotion have greater impact on employees. Monetary incentives or benefits are not the real contributor. Loyalty among the employees working in star category hotels is influenced by many factors. The hotels should not always focus in maximisation of profit, it should care for the employees too as they are the first customers of the hotel. The hotels should enhance
Mandatory Military Service (MMS) Many of the opinions of the present day admit not to resort to compulsory military service because this idea is not important and that it is far from human rights democracy, but mandatory military service has been present since ancient times. Each country has a strategy to turn civilian citizens into soldiers who are used at times War and fight for state protection. In ancient times, specifically in 221 BC, the Chinese Empire resorted to forced conscription and set
2.2 Customer Loyalty Customer loyalty in banking institutions has been a main concern due to severe competition and customer expectations (Rezaei, Velashani, Afrough, Haghshenas, & Shakeri, 2015). Customer satisfaction has been the main focus of every organization for some times. However, various researchers proposed that only gaining customer satisfaction is not enough. A shift in emphasizes from customers satisfaction to loyalty appears to be a more effective change in strategy for most organizations
then accidentally trend from their own master piece and then accidentally trend from their surroundings that’s why the marketing strategy will input in that business to have a better process, better flow and much better business and that’s the importance of marketing for me without marketing your business never be