Fast Food Restaurants In Pakistan

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Brand Asset management is an era connected with increasing value to marketing experts today, particularly as organizations shift toward attempts to converse ever complicated and intangible messages as part of brand management strategies (Davis, 2000; Good child & Callow, 2001). One of the numerous exciting questions dealing with present day brand managers worry on how to develop a better understanding of the proper relationship between constructs such as customer loyalty and brand equity, particularly in relation to the numerous of identified antecedents to customer loyalty in the marketing literature. 1.1.0 Rising trend of fast food restaurants in Pakistan In today’s world restaurant are becoming more vital on the grounds as they provide service…show more content…
To explain the importance of brand equity to customer loyalty of the fast food restaurants in Pakistan by following steps: i. Sample frame would be devised from the fast food restaurants. ii. A structured questionnaire will be designed adopted from literature review with close ended questions. iii. Information gathering from target respondents by contacting them digitally and up close and personal. iv. Information of data and examination of information will utilize through SPSS programming. v. Investigation will likely be accomplished according to the requirement of hypothesis. vi. There will be understanding/interpretation and discussion on the outcomes. 3.3 Target Population The population which will be the respondent of this research is principally incorporates youth of Pakistan, mainly Karachi. The reason behind choosing the youth is that they are better aware of the fast food due to their attachment and connection with the fast food restaurants. In this way we will concentrate on their distinctive assessments by gathering their response to verify whether their connection prompts customer loyalty or…show more content…
Hypothesis 3 Ho: There is no significant relationship between resistance to change and customer loyalty. Ha: There is significant relationship between resistance to change and customer loyalty. Hypothesis 4 Ho: There is no significant relationship between affect and customer loyalty. Ha: There is significant relationship between affect and customer loyalty. Hypothesis 5 Ho: There is no significant relationship between trust and customer loyalty. Ha: There is significant relationship between trust and customer loyalty. Hypothesis 6 Ho: There is no significant impact between satisfaction and customer loyalty. Ha: There is significant impact between satisfaction and customer loyalty. Hypothesis 7 Ho: There is no significant impact between value and customer loyalty. Ha: There is significant impact between value and customer loyalty. Hypothesis 8 Ho: There is no significant impact between resistance to change and customer loyalty. Ha: There is significant impact between resistance to change and customer loyalty. Hypothesis 9 Ho: There is no significant impact between affect and customer loyalty. Ha: There is significant impact between affect and customer loyalty. Hypothesis

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