Nike's Case Study: Nike, Inc.

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NIKE's precursor originated in the year 1962, a product of the idea of Philip H. Knight, a Stanford University business graduate who had been a participant of the track team as an undergraduate at the University of Oregon. Knight then started Blue Ribbon Sports (BRS) in 1964 through an investment of $500 by Bill Bowerman which eventually grew to become NIKE , Inc., as the distributors of footwear manufactured by Onitsuka Tiger Co. At the end of 1963, they had cooperated with Onitsuka Tiger Co., and took its first delivery of 200 shoes from them. Their first retail operation opened as a BRS store in Santa Monica, California in 1966. In 1971, by using the financing from the Japanese Trading Company, Nissho Iwai Corporation, BRS was able to manufacture…show more content…
As of 31st May 2016, the company emphasised its NIKE brand product offerings in the nine categories which are Running, NIKE Basketball, the Jordan Brand, Football, Men's and Women's Training, Action Sports, Sportswear and Golf. The company also markets products specially designed for kids, as well as for other athletic and recreational uses, such as cricket, golf, tennis, volleyball, wrestling, cheerleading, bicycling, baseball, aquatic activities, hiking and other outdoor activities. NIKE’s athletic sport shoes products are designed mainly for specific athletic use. NIKE also vends sports inspired lifestyle apparel and athletic backpack. They also sell equipment and accessories under the NIKE brand name, in examples, water bottles, socks, gloves, sport balls, eyewear, timepieces, school supplies, electronic media devices, bats, protective equipment, golf clubs and other equipment designed for sports activities. The company has a lot of competitors in the athletic market who are the Adidas, ASICS, Li Ning, Puma and Under Armour. (Reuters,…show more content…
since January 2006 and has been promoted to the Chairman since June 30, 2016. Parker joined NIKE soon after college as one of our first footwear designers back in a start-up-like environment in 1979. Back then, being a NIKE designer meant that Parker was not only drawing sneakers, but also working with manufacturing partners, experimenting with new rubber and synthetic leathers , conceiving of marketing campaigns and testing products with actual athletes. Parker had designed an innovative sport shoes named NIKE Air Max Ultra M for the company. Parker had brought innovative ideas and engineering expertise into such significant roles as the Vice President of Consumer Product Marketing, Global Footwear and Co-President of the NIKE Brand. He has led NIKE to prosper in the athletic footwear industry with the continuing launching of innovative sport goods. Moreover, to increase the growth of the NIKE brand, Parker is responsible for the growth of NIKE, Inc.'s global business portfolio, which includes Converse Inc. and Hurley International LLC. (NIKE, Inc.,
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