you put an a business you need to know to how to market you product and also services because when you say marketing sometimes is a joke why because some other people or some person there created their own master piece and then accidentally trend from their own master piece and then accidentally trend from their surroundings that’s why the marketing strategy will input in that business to have a better process, better flow and much better business and that’s the importance of marketing for me without
highlights topics covered on packaging and its strategic importance in the FMCG industry. It begins with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter
purchase power always decides a consumer when buying a product. Marketers play an importance role in presenting a product to public. Marketers should understand consumer behavior because consumers are the one who decide the product, project and a company margin. Consumers are the one who always gives marketers hints to determine their segmentation in a market. Besides, Marketers have a long-term relationship with consumers to ensure the products always fulfill their needs and wants, at the same time
when there is a difference between the consumer’s actual situation and the ideal one. Maslow’s hierarchy of needs developed by the eponymous psychologist is among the best known representation for the hierarchy of needs. This theory stipulates that individuals are guided by certain needs that they want to achieve before seeking to focus on the following: Physiological needs Safety needs Needs
2007). Advertising is a subset of the promotional mix, which is one of the 4P’s in the marketing mix product, price, place and promotion. In the promotional strategy advertising is a key tool in creating awareness of the product in the potential consumer to make a purchase decision. Advertising through all means of influence on the masses, but TV is one of the most powerful advertising medium because of
terms like productivity, efficient services and consumer satisfaction have become the echoing words in the organisational structure that requires extra attention from the employer’s and company’s end. In order to survive in the competitive business environment organisations have to concentrate upon strengthening their consumer’s satisfaction strategies for ensuring consumer loyalty in the long run of business. It is an evident fact that consumers have become the centre of attraction for businesses
influence of packaging elements on consumers purchase decisions can be stronger. The researcher conclude that packaging could be treated as one of most important tool in today’s marketing communications. (Kuvykaite, Dovaliene, & Laura, 2009) The impact of packaging and its elements on consumer’s purchase decision can be discovered by analysing the importance of its separate elements for consumer’s choice. Cosmetic packaging is an important element in influencing consumer buying decision. The overall
achieved. Their results suggest a need to improve business intelligence in retail organizations and manufacturing companies to increase price promotion decision making that is based on observations. The authors note how Reibstein, Day, and Wind (2009) observed an increasingly large gap between marketing executives and academic marketers, making it clear the need for the marketing academic community to work on pertinent business problems. The authors note the importance for more research, specifically
A STUDY ON CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS WITH REFERENCE TO MALAPPURAM DISTRICT ABSTRACT: Environmentalism is a social movement regarding concerns for environmental protection and improvement of health of the environment. In recent years a common word is popular as eco-friendly. Everyone seems to love the nature. In this 21st century, world is facing a lot of environmental problems related to harmful products. Our mother
The aim of the research study highlights the concept and importance of elasticity of demand. The concept of price elasticity possesses an important place in economics as it relates to the basic methodologies of economics that is the demand and the supply. However, price elasticity helps the company to highlight the change in the business market especially in regards of the change in price of products; the role of elasticity is to permits the economist to predict the other changes that might occur