Today we are living in a super-connected world, as such; advertising and marketing are no longer the same birds they once were. This is principally true due to the ascend of social media, which has altered how businesses communicate with potential and existing clients. Today’s age of Internet has opened doors of vast variety of options for businesses. Employing social networks, one can not only share a private picture of one’s birthday but can also get customers for one’s business and attain them
Starting with the large organisations, it comes to assigning a value increasing the measures to promote the marketing and marketing relationship. The consumer is no longer just one more, and demand increasingly customised products. Thus, the marketing relationship has proved a valuable tool retention and customer loyalty. Within relationship marketing, the organisation seeks to apply the marketing mix: product, price, place and promotion according to the real desire and need for each client, through
so, sales and marketing strategies have undergone massive strategic and conceptual changes. And the result in a nutshell is that they are catering to the digitally connected and internet-savvy consumer base of today. Hence, what needs to change first is the idea that traditional sales and marketing platforms are enough for businesses of today. Another thing that needs to change is the mindset that traditional sales and marketing professionals cannot shift to digital sales and marketing: They certainly
Marketing plays a vital role in establishing a relationship between company and consumer, while also strategically enhancing company branding. Without effective marketing, consumers may not become aware of products or services and, without consumer demand, companies may not survive. Therefore, the consumer decision process exists in between the marketing strategy and the outcome of these decisions, and this strategy is determined by its interaction with these decisions. However, while the company
is not only the most important form of internet marketing but also the most damaging. It allows for interaction between organisations and consumers and offers a user friendly platform, information can be shared and feedback becomes available for everyone to see, making it either good for business or potentially damaging. On another note social media offers organisations and destinations to build a stronger brand image. PPC/ Pay per Click This marketing tool is the only one that includes costs for the
and regulations to induce marketers to conform to society’s expectations of conduct (Ferrell & Hartline, 2014). However, it is important to understand that marketing ethics goes beyond legal issues (Ferrell & Hartline, 2014). Ethical marketing decisions foster trust, which helps build long-term relationships (Ferrell & Hartline, 2014). Marketing ethics includes decisions about what is right or wrong with the organizations context in planning and implementation (Ferrell & Hartline, 2014). Marketers
• Price: Pricing decisions of the products and services play an important role. The price must be reasonable and not too high. If it is, the customers will not pay for it as they can look for the products or services will are offered at lower value by the competitors. However, the business should not put the price at too low as it creates doubts on the quality and value of the products and services which invites bad impression by the clients. • Place: Place, in this sense, can be refer to selling
We all know that behind the every success of business is because of marketing. Business depend on successful marketing because this teach us that it is the process of planning is the process of planning & executing ,caption, production ,pricing ,promotion & distribution of goods, services & ideas in order to satisfy consumer needs and wants as well as to achieve organization goals. And without this, our business may not offer the best product or services, and even if we offer the best product or
Marketing communications is an important part of a business strategies to indicate a success or failure in the marketplace. The new social network of communication give opportunities to help businesses to real time interaction with the customers and a better track to observe the styles and trend. Facebook as online social networking has been expanded globally to deliver various purposes mostly for communication networks, marketing tools and business growth strategies. Social media has quickly changed
Personal Selling Marketing management also involves the ongoing activities of selecting, training, deploying, supervising, motivating, evaluating and controlling of sales representatives. Sales operations must be monitored to identify problem areas, and to assess the effectiveness, efficiency, and profitability of sales representatives. Personal selling is one of the most important demand-stimuling forces in the promotional mix. A sensitivity to how buying vary, coupled with a knowledge of buying