Strategic analysis requires analyzing three primary activities which refer to the mission of the organization, internal environmental analysis and external environmental analysis. In this stage, we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value
NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
choose Apple product? What are its interesting features? If I choose a product, I will surely select those that is reliable and proven and tested by millions of the consumers worldwide, in short I am one of those people who are always after with quality and durability. Apple smartphones is an epitomy for quality. Apple products are usually mob by Its customers because of its incredible IOS operating system and multi touch features. In addition, I think many people prefered to own an Apple brand
present services and products; create new services or product and devise quality services and products. In this report, a new product idea has been devised and is detailed with the description of the selected firm. (Falcis, 2012) About the Company-Apple Inc The company considered
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
The paper is about the Corporate Strategy of Apple Inc Leadership and Innovation. People have selected Apple Company to work on, as it is a brand and it is very famous. Apple has one of the major brand names within the technology business all over the world. Apple is focused to improve latest products, which will make the implementation of technology simple and additional excellent. Apple presents simple use product to the hand of the customers. Its products are small, light, and simple to carry
SWOT analysis incorporates a quest for strengths, weaknesses, opportunities, and threats that influence authoritative execution. Outer data about opportunities and threats may be gotten from a mixed bag of sources, including clients, government reports, proficient
features), all income categories, different family cycles, people of different religions and occupations (NOKIA BLOG). In terms of geography the company is using regional approach to be able to bring their customers all the latest innovations. Unlike Apple, Nokia has a distinct recognition for women as a major target market. Different models of mobile devices appeal to customers with various lifestyles. Nokia have used better and efficient market segmentation strategies to market its products according
Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets