choose Apple product? What are its interesting features? If I choose a product, I will surely select those that is reliable and proven and tested by millions of the consumers worldwide, in short I am one of those people who are always after with quality and durability. Apple smartphones is an epitomy for quality. Apple products are usually mob by Its customers because of its incredible IOS operating system and multi touch features. In addition, I think many people prefered to own an Apple brand
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
incorrect conclusions because slowing down of sales does not necessarily mean that the product has reached the Decline phase, and the decision to retire the product and divert resources would be wrong. Bhasin also explains that products, markets and companies differ when going through the stages of the Product Life Cycle. Bad marketing or lack of need of the product could lead for a product to go directly go to Decline from the Introduction stage. Bhasin also criticizes the Product Life Cycle discussing
1. Programmed decision making is a type of decision making that comes with a frame on how the company should handle each situation. It is based on rules and guidelines on what should be done for something. Non-programmed decision making lacks this decision making structure. It is a non-routine and unplanned method on dealing with opportunities as they arise. An example of this would be if a retail store had specific discount policy on damaged items. The policy states that if an item is damaged then
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
2012) About the Company-Apple Inc The company considered
SWOT analysis incorporates a quest for strengths, weaknesses, opportunities, and threats that influence authoritative execution. Outer data about opportunities and threats may be gotten from a mixed bag of sources, including clients, government reports, proficient
Strategic analysis requires analyzing three primary activities which refer to the mission of the organization, internal environmental analysis and external environmental analysis. In this stage, we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value
Marketing Approach When a company desires to increase customers’ awareness and growth its profit, it usually uses different marketing approaches. The dictionaries state that “The market approach is a valuation method whereby a evaluator determines the fair market value of the target company by reviewing actual transactions of guideline or comparable companies”( divestopedia, n.d). In other words, it calculates the data from the sales within the same geographic proximity and within a recent timeframe