Starbucks Swot Analysis

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Starbucks is one of the most popular premier roaster, marketer and retailer of speciality coffee and beverages across the globe. Starbucks currently operates in 65 countries with over 21000 Starbucks stores . Starbucks was founded in 1971 by Jerry Baldwin, Zel Siegel and Gordon Bowker who were inspired by a coffee roasting entrepreneur Alfred Peet. This store was of great success and by the year 1980 the company had owned 4 more stores around the Seattle region. Starbucks is headquartered in Seattle, Washington, United States of America. Starbucks product line includes a variety of coffee, tea, pastries, Frappuccino beverages and smoothies. Starbucks also offers coffee making equipment such as Coffee Makers, Coffee Presses, Espresso Machines, Grinders, Teapots & Tea Kettles, and Verismo Machines . Starbucks has been very popular among the consumers due to its coffee cup designs and so there is huge demand for its drink ware which includes products like Cups & Mugs, Tumblers & Travel Mugs, Cold Cups and other accessories. 1.1 Company Timeline and Important Events • 1971: Starbucks founded and opens first store in Seattle’s Pike Place Market • 1982: Howard Schultz joins Starbucks as director of retail operations and marketing. • 1992: Completes initial public offering (IPO). • 1999: Tazo Tea is acquired by Starbucks • 2002: Starbucks…show more content…
To ensure that it meets the standards of the best café chains, Starbucks controls all the activities related to production of the world’s best coffee. It controls coffee purchasing, roasting, packaging and the global distribution to its outlets. Coffee is purchased from various coffee-producing nations and it is then roasted using state-of-the art technology. This helps to meet standards for Starbucks many blends and single origin

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