Stakeholder Marketing Analysis

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In the article " Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues" the authors stated that the greater suitable consideration for the dangerous ambitions outcomes of the consumption decisions and downstream marketing needs more consideration to marketer efforts and stakeholder marketing to support the creation of responsible users. So this concludes that by analyzing indications for more investigations in this paramount emergent field area of marketing ethics. In the time ample consideration was given to the damage that happened to the consumers through marketing few considerations was given to damage that was done by the consumers as an ambiguous result of the marketing enterprises especially…show more content…
The stakeholder marketing's advocates that a better useful reaction is possible during headlining the pathways for more studies. The first thing that must be found in an evaluation is a great acknowledgment to the positive effects of marketing and that the marketing community could not endure without it. Nevertheless, damage may be resulted from marketing; marketing's toxic results can be investigated. Actually the argument of marketing damages on users is long-lasting. Nowadays the creation value in marketing has been highly ignored by too many marketing scholars. The concept of marketing is harmful is somewhat is new. Damages may happen to users as an outcome of marketing harmful products such as feminine beauty cosmetics and tobaccos and advertising stuff that may pollute the environment. The relationship between marketers and costumers is highly important. The marketing's consequences created several advantages for corporation such as reducing the costs. The legitimacy and efficiency of CSR enterprises solved environmental and social problems depending on the qualifications of…show more content…
Bhattacharya marketing concepts of shareholder evaluation is great. For example, one of these concepts is that there must studies for the relationships among the shareholders. Within the current years international companies started to innovate the fair trade. Zick Varul (2008) said that the eco label and fair trade leadership built on the analysis of the side effects of the environmental and social of the world market and the production of the international corporations. But Crane and Matten (2007) stated that the fair trade was originally implanted by the charity organizations. Famous companies such as Nestle and Starbucks became an element key of the corporation. For instance, the biggest buyer of fair trade coffee nowadays is Starbucks. The theory development and implications for research this theory is beyond perfect because it is very useful in the marketing field. It shows how marketing has a great impact on the interface of marketing and CSR in both ways the production and the consumption. The challenging results of the downstream decisions such as that there are differences between the environmental and social fund chains when it comes to their potential causes and solutions to

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