E-Crm Model Theory

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3 - E-CRM model and Theory 3.1- E-CRM model At this stage, the best way to perceive any success from implementation of E-commerce practices, without prior reservations of sticking to particular fields of activities or earning financial fruits off the platform services, would be to gauge the performance of stakeholder dialogue. (Freeman 1984) defined stakeholders as are also individuals and groups who have influence over the actions and long-term survival of the organization or company. Stakeholders of an organization can be internal or external. Business owners should be aware of individuals and groups beyond their immediate shareholders, including their customers, employees, government, suppliers, local community, e-commerce…show more content…
Hence, it is essential for an enterprise to seek the ways of improving its CRM being, especially its e-commerce acceptance. Similarly, the stakeholders should be aware of how enterprises are addressing issues of concern from in surrounding community, be it social e-commerce or any risks that it may pose. What better way to understand this than CRM? In fact, it is through E-commerce initiatives that an enterprise marks its foothold in the society in terms of sales and reputation. It is also through proper CRM activities that an enterprise configures its brand name and facilitates wider acceptance. What better way to understand this than CRM? In fact, it is through E-commerce initiatives that an enterprise marks its foothold in the society in terms of sales and reputation. It is also through proper CRM activities that an enterprise configures its brand name and facilitates wider…show more content…
Obviously the importance of a stakeholder is directly associated with his or her ability to influence the project through their network of relationships; the difference in the analysis is in the way this is assessed. Customers are one of most important type of stakeholders. They hold the key to the value in the company and in fact, the company itself. There is a momentum-gaining awareness of the importance of effective stakeholder engagement, be it at the level of social/community participation, corporate reputation management, or at the level of marketing, branding and engaging with the consumer. Good stakeholder e-commerce management is fundamental to the ability of a business to deliver enduring change. But there are different groups that need to be accommodated in a stakeholder management plan Engaging with a number of individuals and organizations about multiple initiatives and issues can be complex process for company to undertake. Communication is the key to successful stakeholder relationship. Communication with the right people at the right time can improve a valuable relationship, minimize an issue, or ensure a sale. A transparent engagement process can ensure accountability and justification for decisions, which will strengthen trust within the community. The resulting benefit t is a
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