Swot Analysis Of Perodua

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EXECUTIVE SUMMARY Second Automobile Manufacturer Limited Corporation (Perusahaan Otomobil Kedua Berhad) or it called Perodua is Malaysia’s second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in 1994 and introduced to the Malaysian market in August, 1994. Perodua has sold about 2.5 million units of vehicles of various models by the end of March 2015.The total number of manpower of Perodua was about 11,000 as of February 2015.Peroduacurrently has the capacity to produce 350,000 units per annum. To date, PSSB has 182 sales branches and 183 service branches nationwide to serve its customers efficiently. Below is the list of the vehicle that Perodua produce: Perodua produce a…show more content…
Perodua headquarters is located on a 162 hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard, part warehouse, Perodua Learning Centre, mosque and a child care centre. The planning function of management controls all the planning that allows the organization to run smoothly. Planning involves defining a goal and determining the most effective course of action needed to reach that goal. Typically, planning involves flexibility, as the planner must coordinate with all levels of management and leadership in the organization. Planning also involves knowledge of the company’s resources and the future objectives of the business. Leading A manager needs to do more than just plan, organize, and staff her team to achieve a goal. She must also lead. Leading involves motivating, communicating, guiding, and encouraging. It requires the manager to coach, assist, and problem solve with…show more content…
Aminar Rashid, 53, is currently the Managing Director of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA). He joined Perodua on 1 January 2010. Prior to joining Perodua, he had worked for 8 years with Techart Sdn Bhd, a MARA subsidiary and spent about 1 ½ years with Utusan Melayu (M) Bhd focusing primarily in the areas of property and purchasing. Subsequently, he joined UMW Toyota Motor Sdn Bhd, a subsidiary company of UMW, where he was appointed as the Executive Director and the Head of Strategic Marketing Group. Datuk Hj. Aminar holds a Degree in Civil Engineering from Universiti Technologi MARA and also has an Executive Diploma in Business Administration from University of Central Lancashire, United Kingdom. He also attended the “Management Development Program” at the University of Michigan, USA. He sits on the Board of Perusahaan Otomobil Kedua Sdn Bhd (POSB), Perodua Sales Sdn Bhd (PSSB), Perodua Auto Corporation Sdn Bhd (PCSB), Perodua Manufacturing Sdn Bhd (PMSB), Perodua Engine Manufacturing Sdn Bhd (PEMSB), Perodua Stamping Sdn Bhd, Strategic Auto Sdn Bhd, Ingress Technologies Sdn Bhd (ITSB), UMW (East Malaysia) Sdn Bhd, UMW Machinery Limited (Myanmar), UMW Engineering Services Limited (Myanmar) and Universiti Malaysia Pahang
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