Social Impacts Of Social Environment

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Social environment is a combination of shared belief, attitudes, practices and behaviour within population. The social factors have a direct effect on how marketers understand consumers and what drives them. (Professional Academy, 2015) In 21st centuries, social factors bring both positive and negative effects to society due to the current trends and future new goods and services become the factor of new business opportunities. First and foremost, people are easily affect by people surrounding us specially friends and family. Majority the same group of people will have the same interest or hobby, even though there was people who does not have the same hobby or interest with the group, by spending time with the group together, listening to the…show more content…
In order to satisfy the consumers’ needs, the new business should create multiple features products to attract consumers to buy. A multiple function travel kit provide many pros to consumers included convenience, lightweight, save cost and so on to satisfy consumers’ needs. Consumers may facing the problem of bringing the travel kit without provide toiletries. They feel inconvenient because of need to buy the toiletries and put these items into the travel kit themselves. Sometimes, consumers who want to go for travel but lack of travel experience will forget to bring some of the toiletries. They need to spend money to buy it at the country they visit with a higher price compared to the price of local product. They spent additional money on the thing shouldn’t waste. Furthermore, the consumers are more prefer the travel kit with plenty of pockets and compartments for all of the personal care items and is readily provide to them. Consumers can travel confidently by knowing that the toiletries and personal care items is kept inside in the travel kit. Consumers are likely will consider to buy the lightweight travel kit which means the products are smaller in volume and units rather than set/kit with larger product volumes and units. (Euromonitor International,…show more content…
Computers are used to achieve several tasks in a business. Computers can collect large volumes of information and data about business without occupying too much space storing information and data in the form of books and paper documents. Furthermore, computers provide a greater work output by doing work more efficiently and effectively. Computers furnish a cost-effective way to deal with the business. As an example, it helps to save the postage costs as business owners can send email to transmit the message to suppliers or customers. Business owners can reduce the research and development (R&D) costs by download and use the software which specifically created for produce and develop new products. (Ocom Software,
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