Today’s Smartphone is taking the role of pc, creating it doable to try to to lots with this little hand-held device. it's a broad use like sharing data, paying for product, browsing, and searching. nearly each activity these days contains a Smartphone application for it. Mackenzie (2011). Our topic research entitled Brand Loyalty on Samsung Vs iPhone : A comparative study is a study of what the perceptions of mobile users and why they are loyal towards Samsung or iPhone mobile.
Marketing innovation focused on internal transformation, technological transformation and gearing towards the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market
better awareness Figure 8. The series of moving image advertisement These are the first case study to investigate on how digital billboard advertising with the moving image helps to create a better awareness compared to the paint billboard advertising. The pictures above are a series of digital billboard advertisement in Klang Valley. This series of advertisement shows the different image of Samsung Galaxy S6 edge at the same digital billboard and the picture will change every few seconds. Unlike
Apple and Samsung are well known brands in the smart phone market competing in the smart watch segment. The Apple iWatch and Samsung smart watches have integrated activity-tracking and heart-rate monitoring features in their watches. These smart watches have comprehensive applications and functions that work like miniatures of their respective smartphones. Garmin launched technologically advanced devices that can track activities other
purchased does not reach the expectation, it will cause the consumer to experience dissatisfaction and disappointment towards the product. For example, after a consumer purchased the Xiaomi Mi 4 and has been using it for a couple of weeks, does the smartphone meet
tourism technology and tested MVP use cases for virtual travel. For instance, Facebook uses 360 Videos that allows the users interact with videos via smartphone or PC . Marriott hotels uses virtual reality tourism with the goal of renovating the brand: A 4D “sensory experience” for the costumers which is a box that user can explore the virtual world in it . But is 3D Virtual Travel new technology in the 2d platforms acceptable by the users of the websites? Studies indicate that 3D virtual travel destination
past five years has been a severe cause for sale of Apple's products like iPhone, etc. The day by day increase in the oil prices has also been an issue for the sales. Hence it was affecting the company in a negative way (the sales). But the recent study states that the economic conditions are rising in a positive aspect which has increased the net revenue of Apple across the world. The company declared the quarterly financial report of 2012 in which it was mentioned that "Apple sold 35.1 million iPhone's
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically
“A sly rabbit will have three openings to its den” it’s an old traditional Chinese proverb. The same applies to strategy. In this fast growing and dynamically changing business world a single strategic plan won’t suffices lifetime for any industry. To be strategic means to have a foresight. Defining an objective and achieving it by going against the hurdles. It is difficult for an organisation to foresee into the future in this rapidly changing business world, problems such as globalisation, rigid
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost