THE ROLE OF SOCIAL MEDIA ON THE PERCEPTIONS OF LOW YAT CRISIS 1.1 Introduction Social media has generally been understood as a form of electronic platform which allows users to interact, communicate and express their ideas or opinions anytime, everywhere. Currently, with the development of the technologies, social media has become vital and ubiquitous accessible. We are able to know and update what was happening around the world without direct experience it. If there were any natural disaster happened
The Role of Social Media Technology has become a large part of our daily lives. We are surrounded by it and use it almost every sing minuet of everyday. As the advancement of technology took place, social media came as a result. Social media is defined as a collective of online communication channels dedicated to community- based input, interaction, content- sharing and collaboration. Social media sites such as Facebook and Twitter provide a platform for people to express themselves as well as their
Social media plays a dominant role in our society and even our daily lives. Social media means a channel people use to connect to each other for sharing, creating and exchanging information and ideas. Social media such as Facebook, Twitter, LinkedIn, Tagged, Foursquare, Instagram, Pinterest, MySpace, GooglePlus, Tumblr, Ask.fm and many more vigorously spread among people in the world not only teenagers and young adults but all different age groups utilize this social media nowadays. According to
Social media users: The number of social media users in India has reached to 143 million. According to the reports of Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International the college going students use 34% of social media followed by young men at 27%. School-going children constitute 12% of the social media users. 60% of College-going students and young men use social media in urban India the number of rural regions has also increased in the last
is backbone of the democracy. Reliable information resources are an important constituent of any democratic society. Communication is seen as a fundamental social process, a basic human need, and the foundation
involve directly with each other. Social media is a area where it helps in bringing together people thus social networking sites can also relate people who are far away and thus its helps in leads to large attempts to influence the buyer or an clients through Facebook by connecting between product and individual decisions. Social media is an area where media win the trust of consumers by servicing with them at a deeper level. From current years Social media is a new trend for several brands. The
Tech and Social Media as a tool for mass mobalization Abstract: This paper seeks to explain the role of technology in the context of social media in organizing mass movements and effecting political change through various examples. Firstly I analysed the rise of social media and the roles played by major modes of social media in uprisings. Then we see how social media is employed for campaigning various causes. I have also tried to understand the role of social media in spreading fake news and
74% of consumers rely on social media to influence their purchasing decisions. (Source: CeBIT) Social media does not only influence decisions when it comes to purchasing; furthermore, in general social media influences most people’s opinion. The media has played a big role in continuously repeating stereotypes that portray the image of women being treated as objects; likewise, it differentiates gender roles in which male dominance over women is strongly enforced. Patricia Mitchell, the former president
Introduction Media agenda setting has in recent times retained the idea that the issues considered important by the media are the same as those considered important by the public; there by meaning that media agenda is the public agenda. Issue salience deems that public starts preferring and giving importance to news and views as set forth by the media as its views. The issues and stories thus covered by the media are believed to be those which are the priority of media and hence that of the public
western media left no space, making the headlines regarding environmental issues in comparison to Indian media. Many factors influence the coverage of different social issues by the mass media. And it is important to study the role of Indian media in keeping the environmental issues as one of the major social issues on the public agenda in the 21st century since when these issues need much more attention by the mass media. Anup shah in his study explain that hence the role of mainstream media becomes