Reference Groups Can Positively Affect People

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A reference group, by definition, "Helps us understand our position in society relative to other groups." (Conley, 2015, p. 161). This is a common occurrence in life, people being affected, either positively or negatively, by other groups and comparing oneself to them. This is increasing with many advertisements, especially among young, impressionable girls. That is a major reason why positive marketing is such an amazing improvement for our culture, to provide a reference group that can positively affect people. Reference groups do not necessarily need to be a large, untouchable mass, it could easily be a group you encounter every day in your daily life. Other classes in school are common reference groups, and ones I have had influencing

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