INTERNATIONAL MARKETING STRATEGY POST GRADUATE DIPLOMA IN MANAGEMENT Submitted to, The Institute Of Commercial Management (ICM), Hampshire, England, U.K Behalf of Director: Brendan Coyle International College Of Technology (ICOT), Dublin. on 27/07/2015 Submitted by, Mohammed Azeem Azeez Student number: 2222802 Introduction : An organisation markets its goods or launch new services domestically or internationally, the term of marketing still applies. Domestic Marketing and International
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
After thorough research I found chaldal.com to be as a major competition to Mr. Rahim’s e-commerce site. Chaldal.com is an online shop based from Dhaka, Bangladesh. They have no physical store. In my analysis I deduce the following about their e-commerce solution: Strengths: • efficient and well organized website • well established brand name • secured site • proven loyalty to interested consumers Weaknesses: • inefficient in responsiveness to customer queries • lack of major imported branded
Strategic management 5.1 Industry Analisys The Energy drink market has doubled in size since the first time this has been introduced in Europe and the United States( within the US the market encompassed approximately 15 billion USD $ in 2011) PESTLE Analysis Political and Legal • At first the Health organization was suspicious that RedBull can be a starter Drug • RedBull still needs to be approved in each country where it will be sold, this being a very time consuming and expensive step. Economic •
Vision 2 Core Values 3 SWOT Analysis 4 PEST Analysis: 6 Competitive Analysis 7 Nestle Pakistan Limited 7 Engro Foods Limited 10 Different Strategies to Launch a New Product 13 Beauty Milk 18 Secondary research 18 Joyamaze 18 Collagen+ Beauty Milk 18 Daily Delicious Beauty Shake 19 Product 20 Packaging: 22 Price 22 Place 23 Promotional Strategy 24 Launching Beauty Milk 28 Pre-launch stage 28 Launch Stage 28 After launch stage 28 Competitors of Beauty Milk 31 Primary Analysis 32 Bibliography 35 Appendix
AND TECHNIQUES OF STRATEGIC MANAGEMENT 1) Critical Question Analysis – Critical question analysis involves a process of answering few specific sequential questions. This method of formulating strategy helps in synthesizing several ideas by finding accurate answers to those basic questions. Each questions aims at exploring various organizational aspects so that they are well defined. Those basic questions under critical question analysis are – 1) What are the purpose(s) and objectives of the organization
HAPTER 6-Process Study 6.1 ANALYSIS DONE BY THE HOTEL This survey was conducted in the months of JAN-April year 2015 by hotel.4 interviews was successfully completed. 42 questionnaires was sent out to hotel operators & 22 to maintenance managers 15 persons responded for operators & 16 responded for maintenance managers representing approximately 36% & 73% respectively. TABLE-1.1 Response rate of questionnaires 6.2 Provision made to plan, implement & finance hotel maintenance ⦁ This implies
Introduction and overview of the opportunity… Bulk Barn Ltd. is Canada’s largest bulk foods retailer with stores located in every province in Canada. Established in 1982 The company currently has over 200 stores offering its customers an amazing variety of products such as soup and nuts, baking and candy-making ingredients and supplies, spices, candy, cereals, vitamins and supplements, grains snacks, dried fruits, health and natural food products and pet food. Germany has lots of American fast food
Managing Finance There is profit being made and used all the time in businesses. This also includes the Potted Hen restaurant that Dermot Regan owns. This means that as the manager of Potted Hen, Dermot Regan has to be able to manage all the finance of his restaurant correctly. The reason for this is because if he does not manage his finance properly he may lose profit and use whatever profit that he gains on unsuitable things that the restaurant may not need and fall into debt. Forecasting Forecasting
Executive Summary Description of Business The MP State Bamboo Mission was constituted by MP government. It was registered as a society in 2013. The executive committee and the general body are led by Honorable Forest Minster and Principal Secretary, Forests, MP. The mission was launched to tap the vast potential of bamboo in the sustainable development of the country. Its main aim is to provide employment to communities that are not economically capable to support their livelihood, and also