Red Bull is an Austrian produced energy drink that was adapted from a Tai beverage called “Krating Daeng.” At the beginning Dietrich mateschitz gets inspired only by the Thai which energy drink that was sold for years .he decides only to gasify the drinks, to change the packaging and to translate it into English. The new energy drink was ready to be sold for the customers. First of all it was a disaster most of the people didn’t’ like it because it tasted like medicines. But after 3 years of
retailersglobally.SWOT of Coca ColaCoca cola is a brand which is present in households, shops, hotels, offices, etc. You name it, andthe place would have heard of Coca cola. Coca cola has many products in its arsenal. Here is theSWOT analysis of Coca cola.Strengths in the SWOT of coca cola1.Brand Equity– Interbrand in 2011 awarded Coca cola with the highest brand equityaward. Coca cola with its vast global presence and unique brand identity is definitely oneof the costliest brands with the highest brand
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of