Bamboo Mission Case Study

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Executive Summary Description of Business The MP State Bamboo Mission was constituted by MP government. It was registered as a society in 2013. The executive committee and the general body are led by Honorable Forest Minster and Principal Secretary, Forests, MP. The mission was launched to tap the vast potential of bamboo in the sustainable development of the country. Its main aim is to provide employment to communities that are not economically capable to support their livelihood, and also to promote use of bamboo products Company Ownership The organization was launched under Ministry of Agriculture and MP government. Location The head office is located in Bhopal while the clusters are set up all over MP with bamboo plantation in areas…show more content…
The main issue to be addressed is lack of awareness and promotional activities as indicated by the survey. Distribution Strategy The M.P. Bamboo mission is using various channels to sell bamboo products. Products are sold through exhibitions, museums and bamboo marts and bamboo emporium at Bhopal Haat. They are also in talks with E-bay over online distribution of products as artisans can directly sell to the customer and can target overseas market too. From our survey results, we realized that availability and convenience is lacking for customers. Most of the people do not visit marts and exhibitions often, and are therefore only able to access products that are available at convenience stores or local vendors. Thus, to improve this situation, • Two or three permanent retail outlets of M.P. state bamboo mission are proposed in every city of Madhya Pradesh which will showcase the entire product line of Bamboo mission. These are subject to availability of funds. • Tie ups with leading Fab and Furnishing stores to create a franchise based system, which will result in exposure of Bamboo furniture, since Bamboo furniture is the most common form of bamboo products that people prefer, according to our

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