new strategies daily. Marketing mix has a big impact on customer satisfaction nowadays due to an upward trend in this sector. This study describes the impact of marketing mix on customer satisfaction using a case study of retail and corporate organizations in Mauritius. A field research will be conducted in retailing stores such as SPAR, SUPER U, Mc Donalds, Orange, SBM (State Bank of Mauritius) [Contents to be changed later]. An increase in globalization
The dimensions of the service environment The main dimensions in the service environment the following: • The ambient conditions • Music • Scent • Color • Spatial layout and functionality • Signs, symbols and artifacts • People The ambient conditions The ambience is what the five senses experience – namely, the sights and the visual appeal, the sound, the smells, the texture and it even includes attitudes and behaviour. The many design elements and detail that must resonate with each other to create
market. The respondents from Telkom Kenya (Orange) agreed that the company us a combination of differentiation and focus strategies to compete in this competitive environment. Airtel is the most versatile organization in the industry as it uses a combination of all the strategies in almost equal
1.1 INTRODUCTION TO THE STUDY Asset Management involves the corresponding of costs, opportunities and risks against the desired performance of assets, to achieve the organizational objectives. This harmonizing power need to be considered over different time frames. Asset also enables an organization to examine the need for, and performance of, assets and asset systems at various levels. Additionally, it enable the application of analytical approaches towards managing an asset over the
this scene includes two vital roles which are that of the staff and the customers. This ethnography aims to study and examine culture from the perspective of the people who belong to the scene being studied. Furthermore, an Ethnography can be defined as the study of culture through the thoughts and practices of a group of people, Ethnographies in the past have been mostly focused on the study of
(employees = art workers) (employees = wage workers) kingdom all forms of government system of government headed by a king train car all-wheel drive vehicles driven by engine power or living creatures solemn service, working to meet the needs of the people crowded 1. respectful, reverent; 2. Service (rare or hardly used
boardroom decisions with reference not only on how more profits will be made but also on the influence on the local community. If a local community helps a corporate body to grow, the body has a moral obligation to stick with the local community. The case of Detroit illustrates this as it is clear that manufacturers who had greatly benefited being in Detroit in its golden years decided to desert the city at a time of dire
satisfaction). Bright green color means that all the indicators are optimal; light green - two indicators optimal, one indicator is of the average value; yellow means that one indicator is optimal, two indicators are average; yellow-orange color - all indicators are average, orange color-countries with at least one low indicator and red depicts countries that have more than two indicators that are
The two brand has been locked horn since the late 19th century. Coca-Cola and Pepsi shared the same similarities in ingredients of their star product, which is Coke and Pepsi. Both company also shared the non-soda market with product such as orange juice and bottled drink. The rivalry between Coca-Cola and Pepsi is intense, from product development to marketing campaign. According to Bhasin.K (2011), Coca-Cola leading with market share 41.9% while Pepsi only 29.9%. (Check out Pepsi latest Coke-bashing
This chapter reviews literature relevant to the study. It sought to give a deeper understanding of what ICTs facilities are used in public libraries, by whom are such facilities used as well as the reasons for the usage of such facilities. In this chapter, various literature related to the study is reviewed in order to put the study in its proper context, by identifying and analysing various issues in the literature that are relevant to the study. The chapter starts by providing clarity on why it