and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making consumers more empower. Research Statement Since the advent of internet consumers are now more empowered in reviewing the products
unpaid form of promotion in which the consumers tell about their good experience with the product of differentiated brands. It is very major aspect of the marketing world but it is ignored badly. But today every business requires the word of promotion because it is the best form of advertisement as it does not cost anything to the owner. It is most important for the newly launched product as it has been used or consumed by less number of audience. The consumers indulge in word of mouth conversation
To examine the impact of celebrity endorsers on consumer shopping styles and purchase intentions for select global brands in apparel industry. A Proposal Submitted to University Business School Panjab University Chandigarh On September 3, 2014 By Gobind Raj Singh Aulakh MBA-IB Roll No. 9 Table of Contents 1. Introduction…………………………………………………………………………………...........................3 2. Need for the study…………………………………………………………………………………………………..4 2.1 Contribution of the research……………………………………………………………………………
Chapter 2 Review of Literature 2.0 Overview In this chapter is focus on conversation the literature review and summary of the independent variable and dependence variable. In order to come out with new idea has been studied, need to understand and classify the current trends and relationship between each variable. Next step, independents and dependent variables based on recent literature were demarcated. This part is a literature review to analyse the serious points of recent knowledge including
The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time. Social media serves as a relatively inexpensive platform for organizations to implement
created, initiated, circulated and used by consumer intent on educating each other about products, brands, services, personalities, and issues” (Blackshaw & Nazzaro, 2004, p. 2) Mostly when it comes to Luxury brands consumer to consumer interaction is the key concern as it has both negative and positive aspects for companies. It can promote companies or can crack them badly; it all depends on the experienced consumer’s reviews. If they have positive reviews regarding the product/ service of the company
REVIEW OF LITERATURE The purpose of this research is to examine the influence of atmospheric dimensions and shopping orientations on consumer patronage. More specifically, the research is oriented towards examining the effects of store environment and shopping orientations on consumer’s perception about a store, shopper’s emotional reactions and his buying behavior across different retail formats for apparels and lifestyle products. For this a deep examination of various studies was done and study
This chapter involves the literature review for this study. This chapter is comprised by the explanation of the main macroeconomic determinants affecting the level of nonperforming loans. We make a literature review in this study because it is important to present what other economists have said to confirm the accuracy of this study. The economic literature consists of multiple studies that represent the relation between nonperforming loans and economic growth, interest rate and inflation rate. One
Topic: “Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e., productivity and profit) to the external consequences of performance (i.e., consumer well-being), practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby
REVIEW OF LITERATURE: E-commerce activities are increasing rapidly and globally nowadays. One such important e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online