Internship Report on “MARKETING STRATEGY AT KARVY TO INCREASE DEMAT ACCOUNT: A STUDY CONDUCTED AT KARVY STOCK BROKING LIMITED” BY SHREEDEVI MASOTE USN: 1RG13MBA16 SUB-CODE:12MBA47 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINASTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. PRASANNA HN Mr.NATESH K DEPARTEMET OF MBA CLUSTER HEAD OF RGIT, BANGALOR KARVY
Mix. In this topic we study that how brand image of ACC helps the boost in sale of Ready Mix Concrete of ACC and will also try to understand the impact of brand image in the marketing of concrete. OBJECTIVES • To study about the brand image about ACC Concrete • To study about the effects of brand image on customer buying • To study about the various products offered by ACC concrete • To study about the strategic positioning of ACC concrete in the market Scope of the study Concrete is a important