Mcdonald's Impact On Fast Food Industry

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McDonald’s impact on fast food industry Have you ever feel puzzled at what to eat for lunch and eventually walked into a quick service restaurant? Have you ever seen three or more fast food restaurants compacted together in a single block? Fast food industries have ineradicable influences on people’s daily lives, and among all of them, McDonald’s popularity would come out at the top of the list. Every day there are 69 million of customers walk into 36,000 McDonald’s in 119 different countries; (Nowak, 2015). In 2016, McDonald's was the largest quick service restaurant in the world in terms of revenue, estimated to be around 24.62 billion U.S. dollars, equivalent to one-forth of the entire fast food industry’s revenue in the US (Statistia…show more content…
In 1954, Ray Kroc, a seller of milkshake machines, discovered a small burger eateries in California. He was interested in their distinctive operation technique: The menu was simple, consist of only hamburgers, french fries and a few other items, but the kitchen was designed like an assembly line so that the speed of service was fast and steady. He decided to cooperate with this restaurant. The year ensuing, McDonald’s System Inc. was established and this is where the miracle commences (Klein, 2015). This kind of service mode become McDonald’s principle, which have been developed and utilized up to…show more content…
Back in 1957, Ray Kroc, the cooperation founder of McDonald’s, established the first research lab for food studies. He initiated a 50-item checklist to examine their materials, and by the early 1970s, McDonald reduced their suppliers from 175 to five (Novak, 2015). For Kroc, the quality of food is always at the top of his list. According to Kroc, “If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” ( As cited in Nowak, 2015). Up to now, McDonald’s the quality of their meat is maintained as high-standard as before. McDonald’s in the UK for instance, uses 100% beaf in their burgers, and are provided by Germany’s Esca Food Solutions, a institution which conduct restrict standards on their products, and which works directly with 16,000 farmers in the UK and Ireland (Salisbury, 2011). Their fries, on the other hand, are prepared in the store and cooked in vegetable oil without any hydrogenated fats (Salisbury, 2011). Nonetheless, not all of the reports on McDonald’s food quality remain positive. According to RBC Capital Markets, a global investments bank, after surveying consumers from 12 different large fast food restaurants, McDonald’s food quality are claimed to be the worse (Fox news, 2017). The consumers are tired of those antiqued, traditional food chain and are more appealed

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