Swot Analysis And SWOT Analysis Of Mcdonalds

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TABLE OF CONTENT BACKGROUND BUSINESS GOAL CORPORATE GOVERNANCE STOCK PERFORMANCE SWOT ANALYSIS FUTURE PROSPECT BACKGROUND BUSINESS Suppliers and employees working together toward a common goal is what makes McDonald’s the world’s leading quick-service restaurant brand. • Franchisees bring the spirit of entrepreneurship and commitment to communities. • Suppliers are dedicated to highest levels of quality and safety. • The company facilitates learning and sharing across McDonald’s more than 36,000 restaurants. A COLLECTION OF SMALL BUSINESSES While a global Brand, the vast majority of McDonald’s restaurants – more than 80% worldwide and nearly 90% in the U.S. – are owned and operated by approximately 5,000 independent,…show more content…
The world’s largest restaurant company has been testing limited-time menu items, like the third-of-a-pound burger, and also has made some brand image moves like reviving the Hamburglar character and pledging to stop selling chicken raised with some antibiotics. Overall, McDonald’s reported revenue slipped 10% to $6.5 billion, though it would have increased 1% excluding the strong U.S. dollar. Earnings were also down 10% to $1.26 per share. Those results were better than what analysts had predicted. SWOT ANALYSIS STRENGTH • Brand Equity…world-wide • 42% of US fast-food hamburger business • Consistency of food • Successful items: Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions • Overseas market • Balance sheet position • Large number of customer or clients: 62 million daily • Have more than 36000 restaurants in 119 countries • The taste of products is recognizable and the product is guarantees high quality and consistency • McD have strong connection to the local market. This is because the around 80% mcD restaurant are operated and owned by local. •

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