TV advertising will cause obesity among children. Singh et al. (2008) argues that TV viewing is an important factor of obesity. Children will expose to unhealthy food products such as food that high in fats, calories and sugar through TV advertising. They may demand for those food and influence their parents to buy it. The purpose of fast food advertising is to promote fast food to children and increase the purchasing power. Research shows that eighty-six percent of non-restaurant food and drinks
influence eating behaviours and food choices of youth, two potent forces are television (TV) viewing and exposure to TV food advertising. In the country, children and adolescents watch TV for almost four and a half hours each day. During this time, children between the ages of 4 to 12 are exposed to up to a total of 40 minutes of advertising each day. Food advertising accounts for half of all advertising time in children’s TV programs. Children between 4 to 7 years see 10 food ads and those between 8 to
Sexual appeals are fairly common in mainstream consumer advertising (Soley & Reid, 1988). Since 1990’s, this catchy marketing strategy has become prevalent and it does not show sign of slowing down. Recently, there are more brands have adopted this strategy in their advertisement from the fashionable garments to fast food use some form of sexual imagery to promote their product. The level of sexual content can be ranged from nudity to sexual innuendos depending on the brand and who is the target
“Starbucks Won’t Slug It Out In Ad Wars” a study was done on an ad campaign launched by McDonalds against Starbucks. The company raised billboards in the Seattle area targeting Starbucks as being a snobby, pretentious alternative to their coffee line. The food giant has recently begun selling espresso in the Washington based Starbucks backyard. The slogans “four bucks is dumb” and “large is the new grande” have been posted to billboards in that area. McDonalds says their placement near Starbucks cafes is
feeling of excitement and strength. The logos, advertisements, and restaurant menus typically feature these colors, resulting in a research indicated that hot colors will deliver the highest advertising effectiveness in the field. The hot color gives people a sense of appetite and appetite. Many restaurants and fast food chains use only red and yellow in their ads. Typically, McDonald's and that's why they used this method for their ad. Beside that, they also use white color, white contrasts with red, so
there are interactive effects between either two of consumer behaviors, consumer environment and consumer affect and cognition (Peter and Olson, 2010, p. 26-27). As a communication method, advertising is an important way for marketers to promote their products and brands. Humor is a popular element in advertising, although some authors question the
1. What are the strengths and weaknesses of Whole Foods? A strength that Whole Foods has is that improvements methods discovered in one store is passed onto the rest of the organization in other to become more efficient and maximize effectiveness. Whole Food greatest strength is the work environment they promote, employees are considered team members and managers team leader, this results in the employees working as a team and believing in what the organization stands for. A third strength that
One of the weaknesses is the ingredients used in most of its products. Their foods have been constantly accused of having high cholesterol levels which cause heart problems. The quality of their foods has also gone down as compared to other fast food businesses. For instance, in China, authorities had accused McDonalds of selling expired meat. Its overcrowded menu, poor service quality and relatively lower quality products have made the company lose its relevance in the market. Therefore, the management
advertising effectiveness. The advertising messages that embed the cultural values and norms will be effective in a greater manner since the consumer’s positive reception is higher (Gunaratne, 2000). The masculinity/femininity dimension is defined as follows: ‘The dominant values in a masculine society are achievement and success; the dominant values in a feminine society are caring for others and quality of life. Masculinity pertains to societies in which social gender roles are clearly distinctive
to get the United States Food and Drug Administration (FDA) approval before releasing new drugs into the market in the United States. These companies need to submit drug’s safety evidence to the FDA for approval and thus indicate the birth of new drug application