Make My Trip Case Study

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Program & Batch: PGDM Batch 2014-16 Term: Term II Course Name: Organizational Dynamics Name of the faculty: Dr. Bindu Gupta Topic/ Title : Make My Trip Original or Revised Write-up: Original Group Number: 10 Contact No. and email of Group Coordinator: 9953204535/ ft14mili@imt.ac.in Group Members: Sl. Roll No. Name 1 140102075 Mili 2 140102023 Ankit Garg 3 140101080 Kartikeya Agrawal 4 140103098 MdShahid 5 140102119 Shantanu Kulkarni 6 140101194 Vinayak Duggal Table of Contents History of Company 3 Services and Products 3 Analysis of Environment for the company using the Environment Uncertainty Framework 4 Business Strategy 4 Organizational Structure 6 Organizational Culture 8 Organizational Performance on Balanced…show more content…
The company was founded by Mr. Deep Kalrain 2000 and Mr. Keyur Joshi and Rajesh Magow are also the part of the team. The company provides various services like flight tickets, rail tickets, and hotel bookings. It provides holiday packages both for domestic and international tours. It also helps the customers by assisting their customers for planning their holiday. Initially, it started with flight ticket booking business to help the Indian people staying in US for their travel needs and then eventually it added on quite a few services. It was successful in their business because of their marketing techniques and user friendly online portal. Make My Trip has been ranked as one of the best online travel company in India. It has well established from corner to cornerin India, operates through 37 cities and two International offices in New York and Sydney. In August, 2010 it was listed in NASDAQ, and went public for infusion of funds for first time. They launched their mobile travel application also for all the available platforms due to change in trend and e-Commerce has become widely popular. Currently, their market share is 47% in online ticket booking…show more content…
The other type of cultures i.e. clan and bureaucratic culture are followed to very less extent. As there are no strict rules and regulations followed to complete the set of given tasks, important is targets should be achieved in ethical ways no matter how. A market and mission culture based association concentrated on work finish. Individuals are aggressive furthermore objective arranged. Pioneers are requesting, hard-driving, and productive. The attention on winning binds together the association. Notoriety and achievement are basic concerns. Long haul centre is on aggressive activity and accomplishment of measurable objectives and targets. Success means market offer and infiltration. Focused estimating furthermore advertise initiative are imperative. Main features of mission culture- • Keenness and accomplishment over competition • Strong customer relationships • Speed of responsiveness • Intensity for world-class performance • Results dedicated to initiate high

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