Mahindra Marketing Report

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Purpose Of The Report 1.Analyze the requirement of consumer in Indian market for SUV/MUV (Price range of 10.50 Lacs to 17.5 lacs) 2. Analyze Mahindra XUV 500 features offered to consumer requirement and other SUV/MUV in same segment. 3. Discuss Strength , Weakness , Opportunity and threat possesed byBrand:Mahindra & Product:XUV 500. 4. Discuss strategies or techniques used by Mahindra to develop a product in price segment 10.50 Lacs to 17.5 lacs for Indian Market . 5. Discuss strategies or techniques used by Mahindra to promote , publicize and advertise using there public relation and distribution network INTRODUCTION MAHINDRA AUTOMOBILES Company Profile The mahindra group is an indian multinational conglomerate holding headquarters at mumbai with operations over 100 countries.Mahindra company was incorporated in 1945 by J.C mahindra and K.C mahindra.They started various bussines but their main bussines is in automobile sector.Their main variants are Mahindra truck and bus,Mahindra reva,ssang yong motors,mahindra two wheelers and pininfarnia.The main features are described under Revenue;17.8 billion Profit;373 million No. Of employees;200000 Slogan ;rise Product range of the company includes: Passenger Cars: • verito • e20 • kuv100 Utility Vehicles • xuv 500 • bolero • tuv300 • Xylo • Scorpio OTHERS • Trucks,two wheelers,winger,motor bikes MARKETING Marketing…show more content…
Designed with inputs from customers across the world, it is unmatched in terms of style, performance, technology, safety and comfort a truly complete driving experience. Bold lines trace the chiselled, aerodynamic body of the XUV500 with static bending projector headlamps, LED parking lamps and racing-inspired twin exhaust give the vehicle both a ferocious and sophisticated look, making it a striking presence on

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