# Llb Model

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Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang by DANP - TOPSIS Abstract. Decision analysis of Multiple Attribute Decision Making (MADM) model is used to assess the performance, not only in a rank but also in a plan of marketing strategy as an effort to increase consumers’ satisfaction by combining DEMATEL-based Analytical Network Process (DANP) method and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). One of the industrial services in the education nowadays is the services of the Tutoring Institute (LBB). This article has 3 alternatives with 6 criteria. The questionnaire was distributed to 80 LBB’ students and 55 LBB’ tutors. The result of the dominant criteria affecting customer satisfaction…show more content…
In order to improve the learning ability of students outside school hours, one of the solution is to engage students at the Tutoring Institute (LBB). LBB services are considered helping parents who have difficulties in teaching and guiding their children's assignments from the school. With more LBBs, it is not easy for parents to select the best LBB for their children. Indirectly, such conditions can increase the competition among the similar educational institutions in terms of offering the best products to meet the consumer needs [1]. The tutoring business can be said to be successful if it has many satisfied consumers and has new customers who coming in this LBB. The right marketing strategy is the success key and the target of success in running a business in education is the fulfillment of consumers’…show more content…
The Analitycal Network Process (ANP) method is published by [8], with the aim is to solve the interrelations and mutual relationships between criteria and alternatives. The first step of ANP procedure is comparing the criteria through the systems to form the unweighted supermatriks by pairwise comparisons. Then the weighted supermatriks are obtained by summing up each column to obtain a value of one. Each element in the column is divided by the number of clusters, so the elements in the column are one. On the basic concept of ANP, each cluster is assumed to have the same value, this assumption will obtain the weighted supermatriks become irrational as there are different degrees [9]. The weakness of the basic concept of ANP is improved by adopting the DEMATEL method to determine the degree of the affecting criteria and applying this method to normalize unweighted supermatriks in the ANP method. The application of the methods that improve the ANP basic concepts is called DEMATEL-based ANP (DANP). The input of the DANP method is the questionnaires of 80 LBB students by grouping criteria on several clusters, namely cluster 1 (D1) for the cost criteria (A), cluster 2 (D2) for tentor quality criteria (B), cluster 3 (D3 ) for location criteria (C) and cluster 4 Facility (D4) for classroom (D) criteria, additional consultation (E) and activities outside KBM