Introduction The automobile industry contributes 22 per cent to India’s manufacturing gross domestic product (GDP). It comprises passenger cars, two-wheelers, three-wheelers and commercial vehicles and is presently the seventh largest across the globe with an average annual production of 17.5 million vehicles, of which 2.3 million are exported. The Indian auto market has the capability to dominate the global auto industry, provided a conducive environment is created for potential innovators to come