CHAPTER 2 REVIEW OF RELATED LITERATURE Bordwell and Thompson (2008) defined film as a medium that offers ways of interpreting and feeling that viewers find deeply gratifying. This takes the viewers through different experiences from the stories which is composed of characters that become part of the viewers itself. Film is a visually inclined experience that triggers the emotion and adds up new ideas. Through these emotions it enables interaction and relationship between the story and the audience
In every developed and some of developing countries the small screen industry persuades a lot of viewers and marketers with innumerable programmes in many languages. Fortunate enough that the television is drawing the attention of many viewers with a lot of dexterous programmes in their respective countries and quite contrary
either be a drama, mystery, comedy of a mixture of these. In the film directed by John Landis and produced by Aaron Russo, the movie Trading Places earned wide acclaim at the time that it was introduced into the Hollywood industry. Central actors in the film, such
important to recognize the core setting of a business before making the strategic decision making. In his research paper ‘Fast-food Industry’ Dr. Essam Ibrahim provides a description of the global atmosphere of the international fast-food industry and assesses the international presence of McDonald’s and at the end he called McDonald’s a key player and innovator in fast food industry. In ‘The Business Strategy of Mcdonald’s’ Jing Han presented particular strategies used by the McDonald’s which are also similar
Government has allowed 300 hotel projects, where half are for the luxury range. Analysts say that the manpower necessary by the hotel industry has increased from 7 million in 2002 to 15 million in 2010. More and more IT Professionals are moving into the Metro cities as the USD 23 billion software services sector approaching into the Indian economy. Indian Hotel Industry is set up to grow up by 15% a year. In 2010 as the Delhi capital city of India hosted the Commonwealth Games there were more than 50
In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person . The different ways of segmenting it are as follows: Alcoholic