in the previous studies while assisting in the identification of the research and reducing the possible weaknesses. After deciding the area of target and using appropriate sources to research, the results are needed to be interpreted. The information is required to be evaluated, which has been gathered with the modifications in searching. At this point, the gaps in the literature are required to be highlighted with the flaws while ensuring the pertinent issues for the future studies (Bryman & Bell
alumni marketing, articles from reviewed journals, proceedings from conferences and internet sources. The methods of abstraction, deduction and comparison were applied. The critical literature review suggests further need for research and importance of following all the aspects and the impact of the marketing approach of the higher education institutions. In conclusion, summarization of benefits, generalization and final evaluation of results are drawn. 2. Alumni Relations in Marketing Higher
Rebranding has been sometimes referred to as the repositioning, revitalizing, or rejuvenating of a brand and in some cases as even having a brand being totally “reborn” or “renewed”. Rebranding is not only
5. Conceptual Model The Technology Acceptance Model, the Diffusion of Innovations Theory and the Theory of Reasoned Action were adapted to elaborate a new conceptual model in order to explain the phenomena of adoption and diffusion of digital marketing strategies in SMEs from the consumer behaviour perspective in developing markets (see Figure 5). Therefore, several elements of these theories were retaken. The Technology Acceptance Model is central for the theoretical framework, since it is the
1. INTRODUCTION This report is composed to demonstrate the results of the investigative research for master thesis on the topic “critical success factors for One.ERP/One.Finance project towards international rollouts: a case study of Deutsche Telekom”. The research was conducted in collaboration with Deutsche Telekom AG. This thesis work serves two major goals; the first goal is to fulfill the requirements of M.Sc. Economics and Finance degree program at Rhine-Waal University of Applied Sciences
at the organization. Keywords— Social media; Knowledge management tool; Knowledge sharing I. INTRODUCTION Using the social media as communication medium has become a new trend in communities since last several years. The social media group is predicted to become larger by introducing new applications and new gadgets which can be used for daily communication. Social media tools and platforms which are fully supported by Web 2.0 technologies are used to establish connection in reaching friends
TITLE: GLOBAL COMMUNICATION Introductions: The globe is surrounded with different and numerous means by which it communicate with one another. The rate at which the communication moves has becoming something to be discussed about. Many products and services of one company in a country can be transmitted and established in another country via communication. Many products manufactured in a country is finding an enthusiastic acceptance in other countries of the world through communication. According to
like Fastrack, Axe and Set Wet etc. are all very successful in the Indian market. While Axe and Set Wet are partially related to sex considering that they are deodorant and hair grooming brands respectively, but Fastrack (which is the focus of this study), is an apparel brand which sells goods like watches and backpacks which are not really related to sex but the brand has used sex as a very effective promotion tool. Dahl, Vohs and Sengupta noted stark differences in men’s and women’s sexual beliefs
Challenges 4 5. Forward Looking Approach for TPM 5 6. How will your use case bring value to IGATE business/vertical 5 7. References 5 8. About the Authors 5 Abstract: Trade Promotion Management Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. Trade Promotion is Marketing
International Marketing– IB0011 (Assignment winter 2014) Q.1 = Solution: In companies EPRG framework impact International marketing. EPRG is Ethnocentric, Polycentric, Regiocentric and Geocentric. To understand the market orientations we will discuss this framework in brief. a) Ethnocentric A company with ethnocentric approach, based on the home-country perspectives deals with the whole world. Strategies of marketing which are used in foreign markets are based on local or domestic markets. Ethnocentrism