Importance Of Strategic Management

1055 Words5 Pages
Dear Mr. CEO, I hope my letter finds you well. According to a study research made by my teammate and I about your company and which type of strategic management implemented by your organization, we noticed the absence of strategic management within it. Since that strategic management is essential to the growth and the organization of the company, we would like to highlight the benefits of implementing strategic management. Before we start, we are sure that you will ask your self a couple of questions, why I need to do strategic management? What is the added value for my company since I’m already making money. The implementation of a strategic management will waste me time and it will be expensive too? Since I’m already making money, the…show more content…
SWOT Analysis helps in strategic planning in following way: It gives the company responsible a good overview on the company concerning what is happening inside it (its strengths and weaknesses) and what is going on in the external environment (opportunities and threats). Being aware of the organization strengths help the company to profit from them and why not try to use these strengths in order to build competitive advantage over their competitors, having a competitive advantage will help the company to gain financial benefit and also non-financial benefit as long as it gains customers loyalty. Furthermore, if the company have a clear view of what are its weaknesses will help it to reverse it and turn it into a strengths and benefit from them, The fact of being aware of the company strengths and weaknesses makes it more aware of the company it self and help to make a spotlight on what plans it should follow to be increase effectiveness. Talking about the external factors, the fact of being aware of opportunities is beneficial to the company help the company to profit from them and take advantage of them such as benefiting from the government policies; you may adapt your production to the government policies for example. Finally the threats, as you may know threats are not controllable, but in case the company identify what…show more content…
The benefits of the strategic management can not be seen only in the strategy formulation, but a good implementation and evaluation of the company strategic management will generate financial and non financial benefits. Implementing the strategic management in the company will help it to reduce costs by allocating the physical and non physical resources and driving them to the focus goal, also it will motivate the workers since it will reduce their resistant to change as I mentioned before and reduce the fire fighting also which will increase the company profitability. To conclude, strategic management in a company can guarantee that the objectives are set, major problems are known and defined, time and resources are turned into facing those problems in order to achieve the goals. Furthermore, it unify the working forces and reduce their resistant to change since they are working under the same mission in order to achieve the same goal, and the company become more flexible to face external changes. Profiting from these non financial benefits will for sure ensure the company a financial benefits as increasing profitability by allocating resources and profiting from opportunities in order to generate the greatest return
Open Document