Marketing Strategies of Maruti Suzuki Cars Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. DEVELOPING A MARKET STRATEGY Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies
Marketing Strategies Based on the Order of Entry Ansoff and Stewart (1967) illustrate marketing strategies performed by companies in technology-based industries, which are classified into four strategies based on the order of entry, or the time of entry to the market. According to their study, every company in the technology-intensive industries normally adopts one of these marketing strategies: first to market, follow the leader, application engineering, and ‘me-too’ (p.81). First to Market Strategy
• Competitive Strategy: With the introduction of the competitive strategy, the company has to consider their competitors, which are influencing their own behaviour. If a company wants to survive successfully in a market – they have to be the leader in at least one field. The four different fields are as follows: • Competitor Behaviour: In order to develop and use the competitive behaviour strategy, all the actions of the competitors must be considered. Therefore the following Matrix can help a company
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically