Importance Of Innovation

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“Innovate or Die” said Jack V.Matson in his famous book “A Personal Perspective on the Art of Innovation” 1996, this famous quote reveal the importance of innovation as a vital activity for organizations to remain competitive on the market and as an interesting field that attract both scientific and management researchers who put their focus on defining this concepts, finding multiple models of innovation process, and inspiring different ways to measure and manage innovation in order to achieve the organizational objectives and track the way of success that lead to create a value in terms of financial incomes, organizational performance improvements and competitive advantage acquirements. Therefore, for better innovation management, understanding…show more content…
Also De Jong and his colleague reveal that innovation cannot be an automated process that is independent from human…show more content…
Types of innovations: Various types of innovation have been identified in literature. In fact, the first innovation typology was presented by Schumpeter (1934) while he distinguished between five types of innovation which are the following: New Products: The creation of a product that is perceived as newness by the consumers or the introduction of new product quality. New Production Processes: The establishment and application of a new production methods that are not tested
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