Importance Of Customer Service

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Introduction The researcher will review existing written works on customer service in the banking industry of Ghana. This part investigates the different factors that may influence important customer service in the midst of wild competition from the viewpoint of a few journalists and specialist. It begins with a profile of the bank under investigation through to the significance and nature of the client practices, customer satisfaction, customer repurchase intentions and customer loyalty, customer relationship building and its practical ramifications for the research. Importance of Customer Service Service quality has been seen as a huge issue in the banking industry by Stadford (1994). Since banking services are by and large portrayed with…show more content…
Thus, he reasoned that the quality of service is reliant on two factors: expected service and perceived service. Parasuraman et. Al (1985) considered that a customer's evaluation of general service quality relies upon the gap between the expected and perceived service.Thus, the way to overseeing perceived service quality is to limit this gap. Zeithaml (1988) characterized perceived service quality as the customer's appraisal of the general excellence of the service.Cina (1990) placed that for a smooth implementation of customer care programs, particular conditions must be set, done and satisfied. These are total staff involvement, support from top administration, outlining customer requirements and obligation, adherence to set down standards and methods of measuring the set…show more content…
It is critical to measure the service quality since it is the main method for uncovering how fruitful or unsuccessful the customer service program has been. There is likewise the need to ensure total quality management of customer care. This calls for combining the fulfillment of customer needs with the achievement of organization objectives, thus making it workable for organizational goals to be met through strategic operations that go to satisfy customer needs. From the accessible literature, one sees a reasonable picture of customer service as a major propelling variable behind the achievement of most financial organizations. At the same time, it shows that the individuals who treated customer service gently may not have received the full benefits. As Cina (1990) appropriately put it; for a smooth usage of customer care programs, particular conditions must be set, done and satisfied. These are: add up to staff association, support from top administration, outlining customer requirements and commitments, adherence to set down standards and methods of measuring the set objectives. Consider it. In assistance to these attestations, Cina (1990) asked questions, for
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