Chipotle Mexican Grill Swot Analysis

385 Words2 Pages
- All ingredients come from nature, grow up by using organic system and are treated by naturally raised (Chipotle Mexican Grill | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share, n.d.). Chipotle has high standard of sourcing supplier, suppliers should meet their standard. All vegetable must grown in healthy soil and animals from farm allow freely rooting and roaming outdoors or in deeply bedded barns. Moreover, animal feed vegetarian diet, not growth hormones or antibiotics in their feed. - The owner controls all Chipotle restaurants. They do not have franchised, so they can maintain quality of ingredients and food (Chipotle Mexican Grill | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share, n.d.). It can control quality, financial, and policy of the company. -…show more content…
- Chipotle set high standard of supplier to provide great sauces for customers. They work hard to sauce ranchers and farmers who are doing things in ethical ways (Chipotle: Food With Integrity, n.d.). - Environmental friendly because Chipotle has go green policy by implementing green business and practice to build sustainable achievement (Czaplewsk, Olson, and McNulty, n.d.). - Chipotle’s food and service can satisfy their customer, so it builds customer loyalty. Moreover, Chipotle was rank in eight of ten markets that is the best quick serves in the country in customer satisfaction (Melnick, n.d.) Weakness - High cost of ingredients because Chipotle use only high quality of
Show More
Related

  • Kfc Case Study

    4974 Words  | 20 Pages

    chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the

    Read More

More about Chipotle Mexican Grill Swot Analysis

Open Document