These factors in some studies are referred as stimuli (Kotler 1974, Rook, 1987, Abratt, Goodey, 1990). Stimulus by its definition is something that incites a person to an action or reaction (Science dictionary, 2015). Researches identified number of different stimuli in their studies. Applebaum (1951) was the first, talking about promotional approaches in the store influencing and increasing impulsive behavior. Kotler (1974) gave priority to
competitive positioning which relates to improving the future market relevance for sustainability and success. It further explains the current buying behaviour and the environmental factors and state how the client should take effective measures to meet changes in buying behaviour. It explains how selected marketing mix forward to achieve business growth and the current customer service to enhance
A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness and celebrity endorsement also play a part for advertising and catching the eye of the
the study in which they recorded that the factors such as selling the message, the budget available, competition, media, frequency, threats if the market, location and time.In addition to this, interactivity, incentive, the credibility of advertiser, appeal and product involvement, language, abstractness and the size of ad’s effect the effectiveness of the advertisement.They declare that the producers and the competitors should make an eye on these factors to make their announcement useful.It will
Unit : 2 Destination Management: Policy, Planning and Promotion Table of Contents: 1.1 Debate the complex nature of destination management… ………....... 1 1.2 Analyze the dynamics of destination management…………………………..…….… 3 1.3 Critically evaluate the importance of tourism…………………………………………......4 2.1 Critically assess the challenges facing marketers………………………………………… 2.2 Identify the tools needed for making
becoming more competitive due to many factors including globalization and new market entrants. In order for a company to remain competitive, a solid business strategy, cohesive to core values and objectives needs to be formed, implemented and monitored
4. PART 1 To conduct research and analyze the Effectiveness of the promotional tools and techniques & physical surroundings (situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior. 4.1 PROBLEM STATEMENT There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the
(Latif and Abdeen, 2011). All marketing weapons, propaganda is famous for its long-lasting impact on the viewer’s mind, as the exposure is much broader (Katke, 2007). Advertising is a subset of the promotional mix, which is one of the 4P’s in the marketing mix product, price, place and promotion. In the promotional strategy advertising is a key tool in creating awareness of the product in the potential consumer to make a purchase decision. Advertising through all means of influence on the masses, but
behavior is the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products that they expect will satisfy their needs. Kotler and Armstrong (2008) group factors influencing consumer behavior into psychological, personal, social and cultural. Psychological factors affecting consumer behavior include; motivation, perception, learning, beliefs and attitudes. Need becomes a motive when it reaches to a sufficient level of intensity. The process by which people
delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased,