Destination Management Case Study

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Unit : 2 Destination Management: Policy, Planning and Promotion Table of Contents: 1.1 Debate the complex nature of destination management… ………....... 1 1.2 Analyze the dynamics of destination management…………………………..…….… 3 1.3 Critically evaluate the importance of tourism…………………………………………......4 2.1 Critically assess the challenges facing marketers………………………………………… 2.2 Identify the tools needed for making decisions………………………………………….. 2.3 Critically evaluate what makes a good or a poor model of city marketing……… 3.1 elements in a destination marketing strategy……………………………………………… 3.2…show more content…
City marketing (related to city branding) is the promotion of a city, or a district within it, with the objective of encouraging certain activities to take place there in specific region. It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. City Market Mix first way to approach the topic is the determination of a set of instruments and activities at the disposal of the marketer that can be combined into a marketing set up and are useful in pursuing a certain market response(van Waterschoot, 2002). In marketing science this has been termed the marketing mix The importance of the determination of the marketing mix, meaning the combination of marketing measures needed to achieve the desired strategy Good and Poor Model of Marketing Model in the Management Strategy of City Branding The ISE conceptual model of city branding elaborates the key elements which form an integral unity for the success of city branding. In order to give play to the executive factors in city branding in a more effective way, the supervisors of city brand should not only attach great importance to aspects of work related to the executive factors such as the…show more content…
Naturally, identifying all relationships between globalization and the behavior and attitudes of individual people would be difficult. Therefore, the authors of this paper will try to demonstrate the impact of globalization on human behavior and attitudes in one field of activity –

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