What are The Reasons that Affect Customer Retention in the Construction Industry of Maldives? Table of Contents LIST OF FIGURES AND TABLES 3 1 INTRODUCTION 3 1.1 Research Background 4 2 RESEARCH AIM & OBJECTIVES 5 2.1 Research Objectives 5 3 RESEARCH QUESTIONS 5 4 LITERATURE REVIEW 5 4.1 Definitions of Key Concepts 6 4.1.1 Customer Retention 6 4.1.2 Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding
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CHAPTER - I INTRODUCTION “History has come to a stage when the moral man, the complete man, is more and more giving way, almost without knowing it, to make room for the commercial man, the man of limited purpose. This process aided by the wonderful progress in science, is assuming gigantic proportion and power causing the upset of man’s moral balance, obscuring his human side under the shadow of soul-less organization.”- Rabindranath Tagore, Nationalism, 1917. Aristotle felt that the purpose of