Customer Life Cycle Management Case Study

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1. Explain about your current job and the stage where it creates maximum value? What are the reasons? Also identify untapped opportunity for value creation from other stages of value creation Ans: Ezetap Mobile Solutions Pvt Ltd is a 3 years old Bangalore based startup in mobile payment space. Ezetap provides hardware and software solutions to B2C and B2B customer segment. In Ezetap Mobile Solutions Pvt Ltd, I heads the Customer Success Operations. I look after the complete Life Cycle management of Ezetap customers. Post sales closure we do the customer onboarding, training and handholding of the new customer. Apart from that I need to ensure that existing customer are satisfied and growing. The success of existing customer is very important…show more content…
Our application was only in English. So building vernacular language supportive application will certainly give a great user experience. Our Input team can customized the product and user can select the language he is most familiar with to operate the application. 2. List out minimum four illustrations for resource dependence theory from your organization. Choose any two recent decisions mentioned above and explain the factors lead to such decision. Ans: The goal of an organization is to minimize its dependence on other organizations for the supply of scare resources and to find ways of influencing them to make resources available. An organization has to manage two aspects of its resource dependence: i. It has to exert influence over other organizations so that it can obtain resources ii. It must respond to the needs and demands of the other organizations in its…show more content…
As tittle suggest “startup” it’s something new and each day you face new challenges and opportunities. Setting up SOP’s and norms may not allow a room for re-adjustment and innovation. However certain rules are to be followed in a formal organization basic HR practices and hygiene factors. As a business side Ezetap adopt a policy of innovation. Ezetap allowed their employee to think out of the box, on the same side it was closely reviewed by expert panel. The objective is simple, as an organization we don’t want to leave any opportunity available in the market. However the fair trade policy is very clear to all and expected that each employee should adhere it. So even though policies, norms and SOP’s are in place as an organization Ezetap review the requirement of “change” and if found that the change will bring certain value, we are open to

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