Corporate Entrepreneurship Case Study

2234 Words9 Pages
SUMMARY OF THE ARTICLE Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organization. Therefore, corporate entrepreneurship is compromised of a big scope. This statement is clearly proven in the article that I have chosen, which is Explaining Corporate Entrepreneurship: A Contemporary Literature Investigation written by Michael G. Brizek from South Carolina State University. The main purpose of writing this article is to discover the connection between entrepreneurial behaviour and business success. This relationship is discovered by understanding the basic of corporate entrepreneurship, determining the forms of entrepreneurial systems design and management, researching on creation…show more content…
This entrepreneurial architecture creates within the organization the knowledge and routines that allow it to respond flexibly to change and opportunity in the way the entrepreneur does. It is a very real and valuable asset. It creates competitive advantage and can be sustained. In reality the discipline of entrepreneurial management draws on and brings together many different business disciplines, some established and others emerging in their own right, and themes from them. We can also know that scanning activities are needed in the process to pursue intensity as basic practice of entrepreneurially minded firms. Opportunity recognition is more a result of hard constant job of scanning a firm’s environment to study the existing opportunities and threads than a flesh of genius. On the other hand, it is discovered that almost 80 percent of the firms has set up plans with several planning horizons as it is hard to identify the duration of strategic plans on the entrepreneurial behaviour due to a poor reliability on…show more content…
Without the words to describe situations, values or beliefs they cannot be communicated. In the same way some groups start to carve out of their own vocabulary with a view of influencing culture. According to the article, creating an appropriate culture is one of the main directions to explore the process of developing the entrepreneurial environment within the organization. An appropriate culture is created by identifying and exploring the crucial role of values. Having entrepreneurship at the core of these values is fundamental and essential for the success of the entrepreneurial organization. Values related to entrepreneurship include creativity, achievement, ownership, change, and perseverance. Beyond this, Bowman and Faulkner talk about organizational culture being formed or embedded in an organization from three influences; organizational processes, cognitive processes and
Open Document